Benefits of Beacons at Events

Andre Gieniec Go Green, How it works, Proximity Leave a Comment

No matter if you are organizing the trade show, expo show, conference, corporate meeting, festival or a soccer game is all about creating the best experience for your attendees. You got the venue ready, speakers lined up, and all ready to go! Is there a digital solution, that makes your event unique? Here are ideas how to incorporate beacons to make the event innovative, fun, and memorable.

Navigate inside the venue

Another way to make the experience smoother for attendees is providing them with directions when they need it. In our solution, attendees can use the radar module to help navigate throughout the venue.

Seamlessly track sessions

Remember times where you scanned their badges to get the attendance? These times are over - just put the beacon in the room and you know who showed up and for how long.

Inform about what’s happening around

Have you ever missed super interesting gig at the show? Or that there was a keynote you would have loved to attend but somehow didn’t know about? It’s easy to miss out on things. Notify people about what comes next in the venue they are at or near to and help them keep track of what’s available right when and where it matters.

Go Green

More and more event organizers decided to go paperless. I personally believe that this should have happened some years ago - we can do everything on the smartphones while saving the planet.

Use beacons for points of interest

Now, what if your POI is not linked to an area or a venue but instead to a person? Unlike gigs or workshops, that take place in a predefined location and at a predefined time, people move around unpredictably. Wearable beacons (they exist in diverse forms; necklace, bracelets, cards etc.) allow you to do exactly the things you would with static locations, but for mobile objects.Networking events, for one, can make use of wearables to bring together professionals with similar interests. Matchmaking events have also been known to make use of wearables to let users know of prospects around, in a “people near you” list format.

Booth Exposure and Lead Retrieval

Notify users if they are nearby the booth and allow them to perform reverse lead retrieval - deliver marketing materials into attendees inboxes right on the spot. Proximity reversed lead retrieval makes your sponsorship packages super attractive.

Sponsors Exposure

Provide contextualized notifications are a new way to give sponsors positive visibility.

Collect event intelligence

Knowing how your audience interacts with your event is extremely valuable not only for optimized event management at the time of the event but also as feedback and basis to improve for future events. The Hyperlocal is a data analytics company, we ensure that you get the most valuable data real-time.

Spice it up with gamification

It’s not only about making the experience smooth and well organized. We don't want to forget about the excitement factor! We suggest gamification for that. Send users a little quiz while they wait between shows, remind them to check out a certain booth for a chance to win prizes as they walk by, give them time to redeem a free coupon as they walk in the beer garden. The sky is the limit.

Drive app engagement with app-users only perks

You want attendees to make use of your app, and ‘app-users only benefits’ are a great way to make sure they download it and keep using it until the end of your event.A few ideas? Send users a voucher for a free drink as they approach the beer garden court, or reward them at the end of the event with a code for early bird tickets to next year’s edition.

Re-target with personalized content based on visit history

Beacons provide you with valuable information about users’ behavior – where they go most, for which types of entertainment, for how long etc. Now, that data can be used to provide them with personalized content in different ways.

For one, it allows you to customize the messaging you push your user during the event. Picture this: your user mostly attends talks about building apps. Reminders and directions to upcoming apps-related speakers and workshops are highly useful. On the other hand, data shows you might want to turn the volume down on, say, marketing topics.

Location data gives you the perfect insights to later retarget users across different channels – email, banners etc. – with ads and offers that fit their preferences.