Today's events not only require a native app and great content but need to create a buzz amongst the attendees and on social media.
To find out more about what is the proximity marketing please check this article by Magda: https://hyperlocalplatform.com/blog/proximity-detection-explained/.
Wearable vs Location
Beacons can be attached to the badge or be placed in a single location throughout the event. Both options enhance the customer experience but which one is better for you? Let's compare some features:
Proximity Lead Retrieval
Promote Vendors and Sponsors
Beacon technology may be the most valuable resource to enhance your event:
- Increase engagements and attendance
- Better business connections
- Less paper collateral
- Higher ROI
- Meaningful analytics